- TED IWERE
- Posts
- 5 Challenges Nigerians In Diaspora Face When Investing In Nigeria
5 Challenges Nigerians In Diaspora Face When Investing In Nigeria

Dear reader,

FEATURED
5 Challenges Nigerians In Diaspora Face When Investing In Nigeria
Investing in Nigeria presents several challenges, as many Nigerians abroad have learnt that investing in their homeland is not without its peculiar challenges.
Despite Nigeria's vast investment potential, those abroad who wish to invest often have to navigate complex investment challenges.
In this article, we will take a look at 5 common challenges Nigerians in Diaspora are likely to face when investing in Nigeria.
1. Infrastructure Deficits
One of the biggest challenges to doing business in Nigeria is the lack of adequate infrastructure to support business operations. Many diaspora investors fail to account for these deficits from the beginning, resulting in ongoing difficulties that hinder their ability to recover investments or run their operations effectively. Issues such as unreliable power supply, poor road networks, and limited internet connectivity inflate operational costs and disrupt business activities.
To navigate these challenges, investors may consider alternative energy sources such as solar power, water supply systems like boreholes, and satellite internet options like Starlink.
2. Bureaucratic Red Tape and Corruption
A persistent obstacle in the Nigerian investment environment is navigating the layers of bureaucracy and encountering corruption. Lengthy approval processes, inconsistent regulatory enforcement, and unnecessarily vague procedures can delay projects and inflate costs.
Many diaspora investors express frustration with red tape that undermines their confidence in the market. For example, a diaspora investor looking to establish an agribusiness in Lagos might spend months dealing with paperwork, including company registration, tax ID applications, and securing land titles.
To tackle these issues, collaborating with reputable local legal and business advisors familiar with Nigerian regulations can be beneficial. Conducting thorough due diligence on potential business partners and projects can also ensure transparency and accountability.
Additionally, exploring government-backed investment initiatives, such as diaspora bonds or programs facilitated by agencies like the Nigerians in Diaspora Commission (NIDCOM), may lead to more streamlined processes.
3. Political and Economic Instability
Political unpredictability and economic instability continue to be major deterrents to investing in Nigeria.
Shifting government policies, concerns about security, and inconsistent economic reforms can disrupt long-term investment planning.
To mitigate these risks, diaspora investors should consider diversifying their investments across different sectors and regions. Developing a flexible investment strategy that accounts for potential policy changes and macroeconomic developments is also advisable.
4. Partnership Risks And Legal Inefficiencies
The distance between diaspora investors and their local investments can increase vulnerability to scams, embezzlement, or mismanagement by local partners. Coupled with Nigeria's legal inefficiencies, this can result in weak contract enforcement, prolonged court cases, and corruption, all of which can cost businesses time and money.
While these challenges may seem daunting, they can be addressed. It is essential to verify potential partners and conduct due diligence for every investment. Hiring independent auditors and appointing trusted friends or family members as board observers can help, as can collaborating with reputable law firms specialising in commercial law.
5. Currency Risks
One major concern for diaspora investors is the volatility of the Nigerian naira. Frequent fluctuations and a dual exchange rate system can significantly impact returns. Investors often face uncertainty when converting funds, and sudden devaluations can erode capital gains.
To navigate these challenges, diaspora investors may use forward contracts or other financial instruments to hedge against foreign exchange risks. Staying informed about policy changes from the Central Bank of Nigeria and global economic trends that influence exchange rates is also crucial.
With the right approach and due diligence, investing in Nigeria can yield substantial rewards while also helping drive the country’s economic transformation.

MARKET INSIGHTS
Hair Care In Nigeria: A Billion-Dollar Market
According to a recent Statista report, Nigeria’s hair care segment (which is within the country’s $7.8 billion beauty and personal care market) has evolved into a billion‐dollar market.
This growth is driven by a combination of factors including rising disposable incomes, increased urbanisation, and a growing consumer emphasis on personal grooming.
The market is significant not only because of its current value but also due to its potential for sustained expansion in the coming years.

GROWTH STRATEGY
4 Ways To Grow Your Small Business With AI Tools
Artificial Intelligence (AI) is all the rave these days, and for small business owners, this might all seem very confusing as to the value this technology can bring to their businesses.
Generative AI can help small business owners overcome some of the numerous challenges they face in driving growth and staying a step ahead of the competition.
These AI tools offer small business owners a wealth of opportunities to streamline operations, improve customer experiences, and boost their bottom line.
In this article, we will explore four ways in which small business owners can leverage AI tools to drive growth.

MANAGING THE TEAM
3 Ways To Improve Employee Performance
You might be tempted to overlook family and friends as a primary source when raising funds for your small business. But if you look around, you\’d be surprised by the sheer number of big businesses that raised their first funding round through family and friends.
In this article, we will share with you three proven strategies for tapping into the most valuable source of investment – your friends and family. With their support, you can turn your entrepreneurial dreams into reality.

MARKETING AND SALES
A Guide To Understanding Your Customer’s Problems
It is difficult to successfully sell to customers when you don’t understand their problems. Without this knowledge, effectively selling your products or services becomes a formidable challenge. Gaining valuable insights into your customers’ daily lives and their motivations is crucial for creating offerings that resonate with them and fuel your success.
In this article, we will guide small business owners like yourself through the process of identifying your customers’ needs and leveraging these insights to develop products and services that not only address their challenges but also deliver exceptional value, ultimately driving sustainable growth for your business.
SME TV

HOW TO INVEST
Get Help With Regulatory Compliance
We help you navigate Nigeria’s challenging regulatory environment.
Our team will help you understand and comply with relevant laws, regulations and industry standards, and minimise the risk of non-compliance and reputational damage.

BOOKS
The Small Business Handbook
Get your hands on The Small Business Handbook today and unleash the full potential of your business!

· Get More Insights To Grow Your Business.
· Buy The Small Business Handbook.
· Download our FREE eBook on How To Find The Money to Start, Grow and Scale your Business.
· Watch SME TV, our YouTube Channel.
· Founder: Ted Iwere