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How To Crush Your Sales Goals

How To Crush Your Sales Goals

Ted Iwere
May 13, 2025

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IN THIS ISSUE

How To Crush Your Sales Goals

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How To Crush Your Sales Goals

In today’s competitive business landscape, effectively motivating your sales team and providing exceptional customer service are not merely optional strategies – they are essential components for crushing your sales goals and creating sustainable business growth.

In this article, we explore actionable steps you can take to crush your sales goals as a business owner.

1. Set SMART Sales Goals

A critical component business owners often overlook when they think about crushing their sales goals is the importance of setting SMART goals in the first place – Specific, Measurable, Achievable, Relevant, and Time-bound.

Setting clearly defined sales targets help your team understand expectations and track progress.

And to ensure that your goals are up to date, reviewing and adjusting them regularly as needed to keep your team motivated and aligned with your business objectives is critical to reaching and exceeding your sales goals.

2. Offer Sales Incentives

You cannot achieve your sales goals with an unmotivated salesforce. One of the most popular ways to motivate your salespeople to sell your product or service more aggressively is by offering them additional incentives.

These incentives can be monetary or non-monetary. For example, the sales team could receive a financial reward once they meet a certain target. A non-financial reward could include an expense-paid trip, branded merchandise, or similar offerings. However, offering incentives is not an exact science. Trial and error will help you determine what works best for your team.

For any incentive program to succeed, it must meet two important criteria:

It should trigger the desired behaviour in the sales team or intermediary.
It must improve the bottom line of the business.

Many business owners overlook that effective incentive structures should align with the broader company culture and values. When salespeople feel that their incentives reflect the organisation’s mission, they are more likely to pursue sales strategies that build long-term customer relationships rather than focusing solely on short-term gains.

3. Boost Your Customer Service

To succeed in meeting your sales objectives, your business must always place the customer first. Interaction with the customer is essential for business success.

As a business owner, pay close attention to the following:

Dress for Success – You and your front-line staff who interact with clients must demonstrate utmost professionalism at all times. Remember that visual impressions form within seconds and can significantly impact how your expertise and reliability are perceived.
Response to Enquiries – Respond immediately or as soon as possible. In today’s fast-paced digital world, customers expect quick responses. Consider implementing automated acknowledgement systems that assure customers their inquiries have been received while you prepare a thorough response.
Timely Deliveries – Orders and service requests must be fulfilled on time. Consistently meeting or exceeding delivery expectations builds trust and reputation, invaluable assets for any growing business.
Quality of Product or Service – Each product delivered or service provided must be as promised and fit for its intended purpose. Quality control should never be compromised, even during periods of rapid growth or high demand.
Consumer Complaints – Have a system for logging and tracking complaints, and resolve them as quickly as possible. A well-handled complaint can create stronger customer loyalty than if no issue had occurred at all.
After-Sales Service – Contact with your customers should not end with the sale of a product or service. Maintain periodic contact with customers who have purchased from you to get feedback and ensure they are receiving value for their money. Consider implementing a structured follow-up programme that demonstrates genuine care for the customer’s experience.

4. Expand Your Business Reach

Some businesses become complacent, failing to prioritise expanding their reach and acquiring new customers because of their current successes.

If you want to crush your sales goals consistently, you must prioritise expanding your business reach through any or a combination of the following:

Trade Shows

Trade shows are exhibitions where businesses in a specific industry showcase their products and services. They are typically open to registered businesses and their representatives, who attend to visitors at their stands or booths. Consider attending a trade show in your line of business as a channel for introducing your business to potential customers.

The real power of trade shows lies not just in direct sales opportunities but in the concentrated industry knowledge and relationship-building potential. A well-designed booth that communicates your unique value proposition can generate leads for months following the event.

Business Networking

Many entrepreneurs underestimate the power of networking events as forums for crushing their sales goals and growing their businesses.

Networking events offer opportunities for identifying, interacting with, and forming relationships with entrepreneurs and business leaders in similar, related, or other industries. These individuals can become potential customers or refer you to others who may be interested in your business.

For example, LinkedIn is a social networking site specifically focused on business. Start by creating a great-looking profile on LinkedIn, then contribute content to the platform, such as writing blogs on topics that interest you or relate to your business, or commenting on other people’s posts.

Regularly attend seminars, trade events, and similar gatherings where you can meet other business owners to share ideas and experiences. You can even take this beyond your national borders by joining an international business networking organisation like BNI Global.

The most successful networkers understand that genuine relationship building requires giving before receiving. By offering value, insights, and connections to others first, you establish yourself as a trusted resource rather than someone simply looking to make a sale.

This article is extracted from The Small Business Handbook. Get a copy to get more practical insights about starting and running your business in Nigeria.

Action Steps

Building a successful business that can continuously meet and exceed its sales goals is the dream of many business owners.

To make this a reality, you need to work hard at assembling and motivating your team, creating effective structures and processes, and being willing to experiment to find what works.

If you need a more customised recommendation on how your business can achieve its goals, you can contact Mr Ted Iwere via the button below.

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