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3 Ways To Escape Overdependence On A Single Customer

Small business owners often fantasize about having a single big customer that buys a large volume of their products and causes less stress than many smaller customers would have.

But there are so many reasons why this fantasy might just turn into a nightmare.

The first danger of relying on a single customer or a few large customers for say 25% or more of your revenue is that the success or growth of your business is tied to that single customer.

Your ability to grow as a business is determined by their budget and what happens in their business.

 Generating Sales Leads

Sales don’t just happen!

It takes a lot of activities for the small business owner to generate sales.

One of such critical activities is lead generation.

A lead is a person or business that is interested in the products or services your company is offering.

A lead could be a person when your business is consumer-facing or a business when your customers are businesses.

Staying Top Of Your Customer's Mind

Before you can gain market shares, you have to gain a share of your customer’s mind.

Your customers need to think of you when they talk about your industry, they have to remember your business as one of the top businesses in your niche – whatever it is.

Now, this is not an easy task, but it comes with so many benefits.

The first is that customers think of you when they want your services. Without spending any extra kobo or time to convince them.

That also increases the chances that they would buy from you.

Contracts And Agreements Made Easy – Volume 2

Does your business involve preparing contracts and agreements?Do you have to scramble for your lawyer each time you need a contract or agreement to complete a transaction?Would you like to improve your bottom line by saving them the money you now spend on your contracts and agreements?If you answered the foregoing questions in the affirmative, then this book is for you.

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SME Coach

If you’re reasonably educated and self-motivated, and regularly put in the work to grow your business, but still feel like your business owns you, instead of you owning your business, you must be doing some things the wrong way.The SME Coach helps business owners to learn the secret of financial freedom: How to build a business; a commercial and profitable enterprise that runs itself and works without the owner!

You need The SME Coach.

Contact Us

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